I was part of a really fun project! I had to create a fun and interesting ad for a thermostatic mixing valve. It is a device you place on a water heater where it increases the capacity of hot water without buying a new water heater. In essence, you can have more hot water. I tried to conceptualize the pain points of losing hot water in the middle of a shower but also the benefits. Here were my initial concepts:
I refined a bit more, changed up the branding and reformatted the creative for social and digital ads:
Concept: Product Focused
Concept 2: Singing in the Shower!
I really love this ad!
Catching a great sunrise in San Diego is not to difficult, we have amazing days. My good friend and long time mentor/partner Neil Brouillette and I got up extra early to shoot and record the San Diego sunrise at Spanish Landing and Harbor Island, both locations by the airport. I am obsessed with timelapse so I would set up my GoPro Hero 4 and capture the sunrise behind downtown San Diego. Neil is working on Panramic HDR's and testing how his equipment handles low light. It is always great to go out and work on the craft. Here is what I caught!
GoPro Hero 4 Timelapse with extras
Still Photography Canon Rebel/ GoPro Hero 4
Before Photoshop | Can you tell it was cold out there?
It has been a great start to the year! Yesterday I was out before dawn shooting and filming the sunrise in San Diego. I was at Spanish Landing by the airport with long time friend Neil Brouillette using my GoPro, Canon and even broke out my IPAD. It is so interesting to see the differences in quality and range. I was able to capture a timelapse of the sunrise with the GoPro that I'll be posting soon.
I've already earned some frequent flyer miles, I visited Atlanta for Drupal training and a week later I was in Chicago reviewing a tradeshow booth I helped create. I can't say I miss the snow! I walked the show to do a competitive analysis and I was impressed by some of the larger manufactures but there were many booths that lacked design and missed the opportunity for branding. We revamped the way we showcased the products and gave a modern twist in how we showed plumbing behind the wall.
I recorded a Facebook Live for AMA San Diego Content Marketing Special Interest Group. Frank Cowell of Elevator was the moderator and there was so much knowledge shared by the group. I picked up a couple of tips. It was fun to learn and network. The AMA San Diego is a great group!
Whew! I plan on staying in San Diego for a bit, keep my feet on the ground and start building campaigns. I get my media calendar for the year next week so time to enter creator mode!
April was a busy month, I designed several campaign designs this month. We had a Content Marketing and Hispanic Marketing event with several job postings and a podcast promo. I was even a the guest host on one! Most of these were formatted for Facebook but I did several sizes for the different platforms. I was really happy how the Volunteer Appreciation week design turned out. I was able to pull the photo into Photoshop and mask out the background. Thanks for checking out my work!
I am friends with a professional wrestler, it’s true. He asked me to help him out on a t-shirt design. His persona is the American Kaiju, he wrestles for the Japanese elite and has made his debut in the USA. He is the champion in the Phoenix territory. He gave me a rough mock up of a concept for a T-Shirt he had. I put it together and did the prep work for production. I really like how the design turned out. I’ve got my eye on the design on the yellow T-Shirt!
Since joining the Holdrite Team, it has been really a great experience designing and building out the branding and advertising for their new HydroFlame Pro product line. We did a ton of print ads and posters but we also did a large number of digital campaigns.
Below are some samples of the work we did. We compared the features of HydroFlame Pro with the animal kingdom in an integrated print/digital campaign. We had customers fill out a survey to be entered in a drawing to win an all expense paid trip to the San Diego Zoo. We compared animals to the features of the product, it gave me the opportunity to play with an animal theme with a highly engineered presentation. We also got customer data which will drive future product development.
The highlight of my week was attending the CX Revolution hosted by the San Diego American Marketing Association. Jeofry Bean was the speaker and his expertise is on creating customer experience using data to guide your customer through the marketing funnel. He believes the customer experience starts way before the purchase, it is everything about your company or service. Using data to craft customer experience mirrors what designers and developers do when they construct user interface for websites.
It was a logical look at marketing, it was really cool to see how Jeofry connected the dots. I volunteer at the San Diego AMA and I designed the social media marketing campaign for the promotion. Here are a couple of pieces I worked on.
Last year I attended Photoshop World and it was a really cool event. I learned a handful of new techniques and it also showed me I know alot more than I thought. It reinforced what I already knew. Since I had my camera, I decided I would take photos of the typography around me. Here are a couple of that really caught my eye. The inner geek got the best of me.
No trip is complete without Batman!
Last week was pretty interesting, my company hosted a hospitality suite at the Marriott Marquis San Diego Marina. What is really fun about these events, is seeing the months of hard work pay off. We did product displays, posters, window signs, invites and video. The way I see it, I have to arm my sales people with the tools they can use to help them make the sale. Here are some photos of the event.
Last weekend I went out with Neil Brouillette, took my Canon Rebel and GoPro out, drove over the Coronado Bridge and shot some footage capturing the sunrise of down town San Diego. Here are some of the photos and videos I took.
Canon Rebel T5
I used the Panoramic tool in Photoshop but still needed to mask and make adjustments to the image.
I was incredible to see the sky light up and dance as the sun rose. I shot with the Canon. Below are more of my shots.
GoPro Hero 4
I Love, LOVE MY GoPro. I love how it bends time and space. I allows me to really experiment with angles and lines, bending the horizon to my will. Well at least that's how it feels. I am fascinated with the timelapse 4K features. It's really fun! Below is some more of my work.
I've been wanting to start a blog for a couple of years. In that time I've been exposed to so much. My latest geek out is on social media. It is fascinating to see it grow and evolve.
Long story short, Social Media is not new media, it is THE MEDIA. Throughout my career I have seen the transition from print to web, from still pictures (photography) to moving pictures (video) and from television to online media. All of these are one way broadcast tools. Social Media tells the a story in the one of the most authentic and interesting way possible with an immediate feedback loop. Social Media allows for conversation and real time analytic proof, showing what your content, story or message is doing. I love it.
My career started in the Bronx when I was 18, I charged $20 for a water color painting of 11" x 17" super hero illustrations. Wolverine, Power Rangers, Ninja Turtles, anything, you name it. I studied at the High School of Art and Design and I used those skills to make extra money. Not being able afford the tuition college tuition of The School of Visual Arts, I was convinced by my parents to take business courses at Baruch College. Taking Economics was fascinating but was not as fulfilling as the feel of a pencil on paper, or feeling the texture of my croquil pen on bristol board. In search of adventure I joined the Marine Corps at the age of 21.
Forgetting my passion for illustration, I gave the Marine Corps 100% of my effort and I saw 10 countries including a couple in the Middle East. I was stationed in Japan, and was later deployed on a Navy ship and eventually was deployed to Egypt and Kuwait. It was in Kuwait where I picked up a pen and pad again. Using the pad my brother John sent, I started storyboarding a comic book where I eventually developed the characters and wrote the story in college. After the Marines, I wanted to harness my new found electronic communications skills into the business world without any luck. I found an employment ad for the night shift in print production at Kinkos, I figured I could use my electronics training in the print world. After several applications, attempts, begging and pleading sessions, they hired me with no experience but the willingness to learn. I excelled. The lead designer started to teach me Photoshop, it was the bridge between the analog and digital world. When I say HOOKED, I mean it. I slept, ate and drank Photoshop, Illustrator and In-Design. I was consumed with typography, color and layout.
Experience (More Design/ Half Social)
I got my formal training at The Art Institute of San Diego California. I earned my Bachelor’s degree in Graphic Design and Advertising. I worked as a production manager at a small print shop where I cultivated my leadership/decision making skills and tested my design skills in the real world, designing projects for real customers. I later designed graphics for other companies eventually becoming the creative director at a boutique digital design agency. It was there where I learned the power of social. I designed websites, print advertising and social media/post/ads in fully integrated campaigns. I saw we would get more interaction from our social campaigns. Print was on the decline so we needed to adopt more of a digital strategy. I currently work in an In-House Marketing Department for a national brand where we heavily develop social media campaigns and content marketing tools. I was later recruited by the San Diego American Marketing Association to be the VP of Social and Earned Media last summer. I have always created content but in this position, I can see what it does first hand, I can manipulate the creative so it performs better, track video performance to the second to make edits improving viewership and cultivate the community. We have had significant growth. All organically.
I'll be experimenting with video, social media and design. I'll be bring you my findings.
It is going to be fun.
Designer, Content Creator, Marketer