This has been a crazy month. My company hired an agency last summer to rebrand itself and all of its product brands. I am part of implementing the updated look, almost evolving the brand and implementing it in our digital and print communications. At first I was not wild about the brand development but there is a slick cohesiveness and a sophistication I am enjoying. Here are a couple of projects I have been working on.
Last year was HellBoy's 25 anniversary. HellBoy is a character created by Mike Mignola, HellBoy fought Nazis occultists. Comic Con San Diego was celebrating by showcasing the character in their Souvenir Book and had a contest for artist to do their renditions of the character. My son who was 13 years old at the time, entered the contest. It was a proud Dad moment. I grew up reading and drawing comicbooks. I took his artwork, created vector artwork and made T-Shirts for us. Being in the creative field I love encouraging kids to express themselves through artwork. I think the shirt was bold and keeping the illustration red made it really stand out.
Earlier last year I attended Marketing Nation presented by Marketo. I had a full schedule with my team, but I was able to sneak out on the first morning of the conference. I got an Uber and went exploring. I hiked all over the the Golden Gate Bridge. I was not able to walk across the bridge but I got some cool photos.
I designed artwork for merchandise for a friend who is a professional wrestler. He is gearing up to go back on the road and wanted new a new t-shirt for promotion. I take on fun projects like this to experiment. It keeps me loose and lets me try out techniques I wouldn't normally use. I took an event photo taken in Arizona and emphasized the the flying knee with vector elements. The best part of the design process for me is to do the mock ups.