Audition for the Voice in the Shower!

I was part of a really fun project! I had to create a fun and interesting ad for a thermostatic mixing valve. It is a device you place on a water heater where it increases the capacity of hot water without buying a new water heater. In essence, you can have more hot water. I tried to conceptualize the pain points of losing hot water in the middle of a shower but also the benefits. Here were my initial concepts:

Trusted Repair Man Concept

Dad is usually the last one to take a shower, this time the water does not get cold!

It can get scary when you run out of hot water! No More!

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Same concept, end cold showers!

During the holidays, when family is visiting, never run out of hot water.

Sing longer and Harder in the shower!

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I refined a bit more, changed up the branding and reformatted the creative for social and digital ads:

Concept: Product Focused

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Concept 2: Singing in the Shower!

I really love this ad!