I was part of a really fun project! I had to create a fun and interesting ad for a thermostatic mixing valve. It is a device you place on a water heater where it increases the capacity of hot water without buying a new water heater. In essence, you can have more hot water. I tried to conceptualize the pain points of losing hot water in the middle of a shower but also the benefits. Here were my initial concepts:
I refined a bit more, changed up the branding and reformatted the creative for social and digital ads:
Concept: Product Focused
Concept 2: Singing in the Shower!
I really love this ad!