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Astro Thoughts

Design Blog 

Audition for the Voice in the Shower!

3/8/2018

Comments

 
I was part of a really fun project! I had to create a fun and interesting ad for a thermostatic mixing valve. It is a device you place on a water heater where it increases the capacity of hot water without buying a new water heater. In essence, you can have more hot water. I tried to conceptualize the pain points of losing hot water in the middle of a shower but also the benefits. Here were my initial concepts:
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Trusted Repair Man Concept
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Dad is usually the last one to take a shower, this time the water does not get cold!
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It can get scary when you run out of hot water! No More!

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Same concept, end cold showers!
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During the holidays, when family is visiting, never run out of hot water.
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Sing longer and Harder in the shower!

I refined a bit more, changed up the branding and reformatted the creative for social and digital ads:

Concept: Product Focused

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Concept 2: Singing in the Shower!

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I really love this ad! 
Comments
    Mike Matamala

    Mike Matamala

    Creative Director,
    Digital Designer,
    ​Content Creator, Marketer

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  • Design Work
    • Holdrite Design
    • Wine Cabana Design
    • Volvo Cars Design
    • Urban Plates Design
    • Realist Clothing Design
    • Zodiac Pools
    • Logo Design
    • SAS Apparel
  • About Us
  • Contact Us
  • Blog