AstroBrandMedia | Mike Matamala
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Astro Thoughts

Design Blog 

I Love Adobe XD, I'm not afraid to say it!

8/28/2019

 
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I am an Adobe guy, I love their products and have been using them for the last 15 years. Recently, I've been doing some web development with UI/UX functionality . I've always used Photoshop & In-Design for layout but it was suggested to me to Try out Adobe XD. I am totally impressed with the ease of use. It was fun designing in the software. I am far from a power user, i still have to wrap my head around the plugin library. Here are some prototypes Ive been working on. 

It was the holy trinity of Photoshop, Illustrator & In-Design but there is a new kid on the block with Adobe XD.

Adobe XD is a vector-based user experience design tool for web apps and mobile apps, developed and published by Adobe Inc. It is available for macOS and Windows, although there are versions for iOS and Android to help preview the result of work directly on mobile devices.Start a free trial, visit https://www.adobe.com/products/xd.html
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When the Marines call... You Post Up!

8/16/2019

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Business card Designed by Mike Matamala
My friend, Hector Ojeda has known me for over 15 year, when I served in the United States Marine Corps. Over the years we have been friends. He started doing some fantastic photography and I took immediate notice!. We started chatting and he is planning on opening up his own photography business. He does great work. I designed a business card as he develops his business. He has built quite a following on Instagram.

You can see his work on instagram: https://www.instagram.com/hector__ojeda/
​Here is some of his work! ​
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Design Team... Assemble!

8/9/2019

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Tahoma-Ron Burgundy-Mike Matamala
It was really cool on the same week I decide to do a type study on Tahoma and pair it with Anchorman, Ron Burgundy visited all 6 nightly talkshows. Tahoma was created by Matthew Carter for Microsoft Corporation. Carter's name is one you might recognize. He is a 79-year-old British type designer who is known for creating Verdana, Georgia, Bell Centennial, Miller and Galliard fonts. He also co-founded Bitstream.

It is a san-serif font that I haven't used much of and I thought it would be good to explore the letter forms. I combined the typeface with a loud Magenta pop.
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You can purchase the font at: ​https://www.linotype.com/339952/tahoma-family.html
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BIG DESIGN

8/9/2019

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I got to work on a great project! It was a huge digital sign. It was a 10 second video that looped. It was fun to see the design on the Vegas Strip. It was for a tradeshow and it drove traffic to the booth for a Yeti cooler give away. Below are a couple of photos:
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Design by the Numbers

8/8/2019

 
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Behance Growth
As designers we have to be artcy and creative, which we are, but nothing is sexier than seeing views grow. I have been putting alot of effort in growing my LinkedIn and website views organically. It's been really cool to see growth without paid media and new content. I'll be developing more video content and articles.  When I taught at Platt College, I loved giving back to the design world by teaching introduction to design, typography and digital design.

I've had some great conversations and meetings. Its great connecting with marketers in person. Will work for space food!
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Web Traffic
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Marketing Events | SD Direct, SDX, AMA San Diego

Avengers... Comic Con San Diego!

8/4/2019

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Mike Matamala, Photo Captain America
San Diego Comic Con San Diego is an amazing event. I have been lucky to attend for 10 years with my son. One of the best booths every year is the Sideshow Booth. They have amazing sculptures and statues. My favorites were Captain America, Iron Man, Thanos and the Avengers.

Here is the link to SideShow:
https://www.sideshow.com/

Avengers... Assemble!
Mike Matamala, Thanos
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Trajan the Barbarian

8/1/2019

 
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One of my favorite movie, Conan the Barbarian (Universal Studios, 1982) is a feature length film based on the character Conan created by Robert E. Howard and staring Arnold Schwarzenegger. With my typography studies, I took movie lines/ quotes and set them in the typeface. Kind of a silly project but it allowed me to really admire the letterform and pay closer attention to the movie. 

Trajan is a serif typeface designed in 1989 by Carol Twombly for Adobe. The design is based on the letterforms of capitalis monumentalis or Roman square capitals, as used for the inscription at the base of Trajan's Column from which the typeface takes its name. Trajan is an all-capitals typeface, as the Romans did not use lower-case letters. Twombly created the design taking inspiration from a full-size picture of a rubbing of the inscription. It is well known for appearing on many film posters.

Trajan was designed for display instead of printed text—specifically for use in large sizes. Twombly's digitisation of Trajan has become very popular, as seen in its widespread presence on movie posters, television shows, and book covers. A bold weight was added to Trajan when it was made digital.
​Conan the Barbarian is a 1982 American epic sword and sorcery film directed and co-written by John Milius. It is based on stories by Robert E. Howard, a pulp-fiction writer of the 1930s, about the adventures of the eponymous character in a fictional world of dark magic and savagery. The film stars Arnold Schwarzenegger and James Earl Jones, and tells the story of a young muscular barbarian warrior named Conan (Schwarzenegger), who seeks vengeance for the death of his parents at the hands of Thulsa Doom (Jones), the leader of a snake cult. Buzz Feitshans and Raffaella De Laurentiis produced the film for her father Dino De Laurentiis, with Edward R. Pressman as an executive producer.
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    Mike Matamala

    Mike Matamala

    Creative Director,
    Digital Designer,
    ​Content Creator, Marketer

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  • Design Work
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