It was really cool on the same week I decide to do a type study on Tahoma and pair it with Anchorman, Ron Burgundy visited all 6 nightly talkshows. Tahoma was created by Matthew Carter for Microsoft Corporation. Carter's name is one you might recognize. He is a 79-year-old British type designer who is known for creating Verdana, Georgia, Bell Centennial, Miller and Galliard fonts. He also co-founded Bitstream. It is a san-serif font that I haven't used much of and I thought it would be good to explore the letter forms. I combined the typeface with a loud Magenta pop. You can purchase the font at: https://www.linotype.com/339952/tahoma-family.html
One of my favorite movie, Conan the Barbarian (Universal Studios, 1982) is a feature length film based on the character Conan created by Robert E. Howard and staring Arnold Schwarzenegger. With my typography studies, I took movie lines/ quotes and set them in the typeface. Kind of a silly project but it allowed me to really admire the letterform and pay closer attention to the movie. Trajan is a serif typeface designed in 1989 by Carol Twombly for Adobe. The design is based on the letterforms of capitalis monumentalis or Roman square capitals, as used for the inscription at the base of Trajan's Column from which the typeface takes its name. Trajan is an all-capitals typeface, as the Romans did not use lower-case letters. Twombly created the design taking inspiration from a full-size picture of a rubbing of the inscription. It is well known for appearing on many film posters. Trajan was designed for display instead of printed text—specifically for use in large sizes. Twombly's digitisation of Trajan has become very popular, as seen in its widespread presence on movie posters, television shows, and book covers. A bold weight was added to Trajan when it was made digital. Conan the Barbarian is a 1982 American epic sword and sorcery film directed and co-written by John Milius. It is based on stories by Robert E. Howard, a pulp-fiction writer of the 1930s, about the adventures of the eponymous character in a fictional world of dark magic and savagery. The film stars Arnold Schwarzenegger and James Earl Jones, and tells the story of a young muscular barbarian warrior named Conan (Schwarzenegger), who seeks vengeance for the death of his parents at the hands of Thulsa Doom (Jones), the leader of a snake cult. Buzz Feitshans and Raffaella De Laurentiis produced the film for her father Dino De Laurentiis, with Edward R. Pressman as an executive producer.
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Mike MatamalaCreative Director, Archives
November 2020
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