I am an Adobe guy, I love their products and have been using them for the last 15 years. Recently, I've been doing some web development with UI/UX functionality . I've always used Photoshop & In-Design for layout but it was suggested to me to Try out Adobe XD. I am totally impressed with the ease of use. It was fun designing in the software. I am far from a power user, i still have to wrap my head around the plugin library. Here are some prototypes Ive been working on.
It was the holy trinity of Photoshop, Illustrator & In-Design but there is a new kid on the block with Adobe XD.
Adobe XD is a vector-based user experience design tool for web apps and mobile apps, developed and published by Adobe Inc. It is available for macOS and Windows, although there are versions for iOS and Android to help preview the result of work directly on mobile devices.Start a free trial, visit https://www.adobe.com/products/xd.html
My friend, Hector Ojeda has known me for over 15 year, when I served in the United States Marine Corps. Over the years we have been friends. He started doing some fantastic photography and I took immediate notice!. We started chatting and he is planning on opening up his own photography business. He does great work. I designed a business card as he develops his business. He has built quite a following on Instagram.
You can see his work on instagram: https://www.instagram.com/hector__ojeda/
Here is some of his work!
I got to work on a great project! It was a huge digital sign. It was a 10 second video that looped. It was fun to see the design on the Vegas Strip. It was for a tradeshow and it drove traffic to the booth for a Yeti cooler give away. Below are a couple of photos:
One of my favorite movie, Conan the Barbarian (Universal Studios, 1982) is a feature length film based on the character Conan created by Robert E. Howard and staring Arnold Schwarzenegger. With my typography studies, I took movie lines/ quotes and set them in the typeface. Kind of a silly project but it allowed me to really admire the letterform and pay closer attention to the movie.
Trajan is a serif typeface designed in 1989 by Carol Twombly for Adobe. The design is based on the letterforms of capitalis monumentalis or Roman square capitals, as used for the inscription at the base of Trajan's Column from which the typeface takes its name. Trajan is an all-capitals typeface, as the Romans did not use lower-case letters. Twombly created the design taking inspiration from a full-size picture of a rubbing of the inscription. It is well known for appearing on many film posters.
Trajan was designed for display instead of printed text—specifically for use in large sizes. Twombly's digitisation of Trajan has become very popular, as seen in its widespread presence on movie posters, television shows, and book covers. A bold weight was added to Trajan when it was made digital.
Conan the Barbarian is a 1982 American epic sword and sorcery film directed and co-written by John Milius. It is based on stories by Robert E. Howard, a pulp-fiction writer of the 1930s, about the adventures of the eponymous character in a fictional world of dark magic and savagery. The film stars Arnold Schwarzenegger and James Earl Jones, and tells the story of a young muscular barbarian warrior named Conan (Schwarzenegger), who seeks vengeance for the death of his parents at the hands of Thulsa Doom (Jones), the leader of a snake cult. Buzz Feitshans and Raffaella De Laurentiis produced the film for her father Dino De Laurentiis, with Edward R. Pressman as an executive producer.
I've been doing alot of experimentation with the letter form. I have created an Instagram account where I'll be choosing phrases or words and setting them to a typeface. Here are a couple of examples of a clean san serif typeface, with a dot of red violence. Controlled like the typeface.
The typeface used is Proxima Nova. It was designed by Mark Simonson. It is often described as a hybrid of Futura and Akzidenz Grotesk, combining a geometric appearance with modern proportions. This is one of my favorite go to typefaces.
Here is a link to his website: https://www.marksimonson.com/fonts/view/proxima-nova
You can also activate the font using Adobe Fonts:
When you have pro wrestler as a friend, life can get exciting. I had drew and design this logo for a t-shirt a couple of years ago. He then re used the artwork and created rig attire for his come back. My friend took a year off and made his debut this weekend and won a title from Zealot Wrestling. I had to take some photos.
This has been a crazy month. My company hired an agency last summer to rebrand itself and all of its product brands. I am part of implementing the updated look, almost evolving the brand and implementing it in our digital and print communications. At first I was not wild about the brand development but there is a slick cohesiveness and a sophistication I am enjoying. Here are a couple of projects I have been working on.
Last year was HellBoy's 25 anniversary. HellBoy is a character created by Mike Mignola, HellBoy fought Nazis occultists. Comic Con San Diego was celebrating by showcasing the character in their Souvenir Book and had a contest for artist to do their renditions of the character. My son who was 13 years old at the time, entered the contest. It was a proud Dad moment. I grew up reading and drawing comicbooks. I took his artwork, created vector artwork and made T-Shirts for us. Being in the creative field I love encouraging kids to express themselves through artwork. I think the shirt was bold and keeping the illustration red made it really stand out.
I designed artwork for merchandise for a friend who is a professional wrestler. He is gearing up to go back on the road and wanted new a new t-shirt for promotion. I take on fun projects like this to experiment. It keeps me loose and lets me try out techniques I wouldn't normally use. I took an event photo taken in Arizona and emphasized the the flying knee with vector elements. The best part of the design process for me is to do the mock ups.
It has been a great start to the year! Yesterday I was out before dawn shooting and filming the sunrise in San Diego. I was at Spanish Landing by the airport with long time friend Neil Brouillette using my GoPro, Canon and even broke out my IPAD. It is so interesting to see the differences in quality and range. I was able to capture a timelapse of the sunrise with the GoPro that I'll be posting soon.
I've already earned some frequent flyer miles, I visited Atlanta for Drupal training and a week later I was in Chicago reviewing a tradeshow booth I helped create. I can't say I miss the snow! I walked the show to do a competitive analysis and I was impressed by some of the larger manufactures but there were many booths that lacked design and missed the opportunity for branding. We revamped the way we showcased the products and gave a modern twist in how we showed plumbing behind the wall.
I recorded a Facebook Live for AMA San Diego Content Marketing Special Interest Group. Frank Cowell of Elevator was the moderator and there was so much knowledge shared by the group. I picked up a couple of tips. It was fun to learn and network. The AMA San Diego is a great group!
Whew! I plan on staying in San Diego for a bit, keep my feet on the ground and start building campaigns. I get my media calendar for the year next week so time to enter creator mode!