I am an Adobe guy, I love their products and have been using them for the last 15 years. Recently, I've been doing some web development with UI/UX functionality . I've always used Photoshop & In-Design for layout but it was suggested to me to Try out Adobe XD. I am totally impressed with the ease of use. It was fun designing in the software. I am far from a power user, i still have to wrap my head around the plugin library. Here are some prototypes Ive been working on.
It was the holy trinity of Photoshop, Illustrator & In-Design but there is a new kid on the block with Adobe XD.
Adobe XD is a vector-based user experience design tool for web apps and mobile apps, developed and published by Adobe Inc. It is available for macOS and Windows, although there are versions for iOS and Android to help preview the result of work directly on mobile devices.Start a free trial, visit https://www.adobe.com/products/xd.html
My friend, Hector Ojeda has known me for over 15 year, when I served in the United States Marine Corps. Over the years we have been friends. He started doing some fantastic photography and I took immediate notice!. We started chatting and he is planning on opening up his own photography business. He does great work. I designed a business card as he develops his business. He has built quite a following on Instagram.
You can see his work on instagram: https://www.instagram.com/hector__ojeda/
Here is some of his work!
I've been doing alot of experimentation with the letter form. I have created an Instagram account where I'll be choosing phrases or words and setting them to a typeface. Here are a couple of examples of a clean san serif typeface, with a dot of red violence. Controlled like the typeface.
The typeface used is Proxima Nova. It was designed by Mark Simonson. It is often described as a hybrid of Futura and Akzidenz Grotesk, combining a geometric appearance with modern proportions. This is one of my favorite go to typefaces.
Here is a link to his website: https://www.marksimonson.com/fonts/view/proxima-nova
You can also activate the font using Adobe Fonts:
When you have pro wrestler as a friend, life can get exciting. I had drew and design this logo for a t-shirt a couple of years ago. He then re used the artwork and created rig attire for his come back. My friend took a year off and made his debut this weekend and won a title from Zealot Wrestling. I had to take some photos.
This has been a crazy month. My company hired an agency last summer to rebrand itself and all of its product brands. I am part of implementing the updated look, almost evolving the brand and implementing it in our digital and print communications. At first I was not wild about the brand development but there is a slick cohesiveness and a sophistication I am enjoying. Here are a couple of projects I have been working on.
Last year was HellBoy's 25 anniversary. HellBoy is a character created by Mike Mignola, HellBoy fought Nazis occultists. Comic Con San Diego was celebrating by showcasing the character in their Souvenir Book and had a contest for artist to do their renditions of the character. My son who was 13 years old at the time, entered the contest. It was a proud Dad moment. I grew up reading and drawing comicbooks. I took his artwork, created vector artwork and made T-Shirts for us. Being in the creative field I love encouraging kids to express themselves through artwork. I think the shirt was bold and keeping the illustration red made it really stand out.
I designed artwork for merchandise for a friend who is a professional wrestler. He is gearing up to go back on the road and wanted new a new t-shirt for promotion. I take on fun projects like this to experiment. It keeps me loose and lets me try out techniques I wouldn't normally use. I took an event photo taken in Arizona and emphasized the the flying knee with vector elements. The best part of the design process for me is to do the mock ups.
I was part of a really fun project! I had to create a fun and interesting ad for a thermostatic mixing valve. It is a device you place on a water heater where it increases the capacity of hot water without buying a new water heater. In essence, you can have more hot water. I tried to conceptualize the pain points of losing hot water in the middle of a shower but also the benefits. Here were my initial concepts:
I refined a bit more, changed up the branding and reformatted the creative for social and digital ads:
Concept: Product Focused
Concept 2: Singing in the Shower!
I really love this ad!
April was a busy month, I designed several campaign designs this month. We had a Content Marketing and Hispanic Marketing event with several job postings and a podcast promo. I was even a the guest host on one! Most of these were formatted for Facebook but I did several sizes for the different platforms. I was really happy how the Volunteer Appreciation week design turned out. I was able to pull the photo into Photoshop and mask out the background. Thanks for checking out my work!
Since joining the Holdrite Team, it has been really a great experience designing and building out the branding and advertising for their new HydroFlame Pro product line. We did a ton of print ads and posters but we also did a large number of digital campaigns.
Below are some samples of the work we did. We compared the features of HydroFlame Pro with the animal kingdom in an integrated print/digital campaign. We had customers fill out a survey to be entered in a drawing to win an all expense paid trip to the San Diego Zoo. We compared animals to the features of the product, it gave me the opportunity to play with an animal theme with a highly engineered presentation. We also got customer data which will drive future product development.