I've been doing alot of experimentation with the letter form. I have created an Instagram account where I'll be choosing phrases or words and setting them to a typeface. Here are a couple of examples of a clean san serif typeface, with a dot of red violence. Controlled like the typeface.
The typeface used is Proxima Nova. It was designed by Mark Simonson. It is often described as a hybrid of Futura and Akzidenz Grotesk, combining a geometric appearance with modern proportions. This is one of my favorite go to typefaces. Here is a link to his website: https://www.marksimonson.com/fonts/view/proxima-nova You can also activate the font using Adobe Fonts: https://fonts.adobe.com/fonts/proxima-nova |
Mike MatamalaCreative Director, Archives
November 2020
Categories
All
|