Fitness Technology
We were tasked with conceptual design work for Genefit, a company dedicated to helping athletes unlock their full potential through personalized fitness solutions. The project involved creating a fresh, dynamic design that captures the energy and cutting-edge technology behind Genefit's approach. Through a blend of creative direction and user-centered design, we helped bring to life a visual identity that speaks to the brand’s commitment to enhancing athletic performance and pushing the boundaries of human potential.
Concepts