A Modern Twist on the Plumbing Construction Industry
Holdrite creates, sells and build innovative tools for the plumbing industry. We had to position Holdrite as the thought leader they are who builds engineered solutions.
When you hear about plumbers you don’t think about innovation or disruptors in their space. After I’ve been on construction sites I've realized that idea was the wrong assumption.. The mechanical engineers and contractors who use Holdrite products are smart, use tech and are hardworking. After exploring the target audience, we needed to show Holdrite products are designed and built by the same guys installing the products in the field. Designed and built for plumbers, by plumbers.
We put faces on the products, expanded the brand systems and updated the look and feel of the company through all of their marketing and communications channels. We have designed printed flyers, manuals, magazine advertisements, e-books, posters, banners, e-mail campaigns and package design. We have produced videos for distribution across all social media outlets and built digital campaigns. Below are some tools we have designed.
COMPANY CULTURE VIDEO
SOCIAL MEDIA POST